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- Specifics of personal brand and company brand. How to form them
- Promotion tools and how to use them
- Calls to action
- Content plan: what is it and why do we need it?
- How to plan your posts
- Tone of voice: how to find the communication style that will work exactly for you
- What does an SMM specialist need calendars for?
- What is a formal style of communication
- How to plan your work time wisely
- Planning tools and work tips
- Who needs a task description and what for
- How to write a correct task description
- Why do you need to monitor comments
- A developed strategy of responding to negative comments and competitor mention
- How to present your company’s expertise on social media
- What are ad accounts
- Facebook Ads manager
- Instagram ad account
- TikTok Ads Manager